Web traffic is the number of visits by web users to your website.
There are numerous ways to improve your web traffic. To make it easy on you, we jot it down from A to Z.
There are so many techniques to do this we decided to alphabetize it to make it more memorable. The reason is even in this list. This and more are below.
In this day and age, retaining one or two smartphones is the norm, and all the information you need is at your fingertips. It will be haphazard if you do not take advantage of this.
Whether you are a long business owner or planning to have a start-up, it will be wise to create your own website or have someone make it professionally for you. With that out of the way, you need to lure potential clients to your website so they will be familiar with your products or services.
It increases not only the website’s popularity but also revenue. You need to find and use organized methods to drive traffic to your website/affiliate links as an affiliate marketer. It is also essential to know where this traffic comes from? Observing the traffic source helps to enhance it and create/maintain strategies for ROI. There are many tools to monitor traffic sources, including Google Analytics. These tools are used for analysis and achieving marketing goals. Let’s see different kinds of traffic and how to get it.
The A To Z Of Web Traffic
Listing ways to improve your web traffic from A to Z is complex because even more strategies extend beyond the letter of the alphabet.
Some of those listed below are free, and some have a paid version. We just want to put it out there for you to decide what approach to use depending on how your business progresses in the future.
However you choose, and so long as you want to have a presence online, we are glad to provide you with our take on the many ways you can boost your web traffic.
A/B Testing For Web Traffic
A/B testing is a research methodology. It has two variants, A and B, which are tested side by side to tell which is more effective.
Accordingly, marketers like to use this because of their motto: “Test, test, and test again.”
A/B testing is the best way to get critical information about your audience and know which marketing tool is effective with what audience and how to capitalize on it.
Backlinks For Web Traffic
Backlinks are different from internal links. These are links to your website from other websites—more of the internal links are below.
A backlink from complementary businesses or industry influencers will get your business in front of a larger audience and drive quality traffic to your website.
Community Engagements
It is not enough that you have a presence online. It would be good if you were visible through community engagements. Think of it as a corporate social responsibility on a small scale.
Being visible does not necessarily mean having a motorcade or even showing up physically. It can be supporting a local cleanup drive by providing shirts or handing out stickers or refrigerator magnets.
It could be in the form of a Facebook live chat for a question and answer (Q&A) about your new or existing product. Another way to do it is by sending press releases to social news sites for the reason previously mentioned.
Influencers For Web Traffic
Reaching out to social media influencers can be intimidating. It is because it could even be more costly at times. However, if done correctly, it could start a flourishing relationship. Tiktok, Instagram, and even YouTube can be good places to start looking for influencers to help you with your brand name awareness.
You can leverage your brand awareness campaign using influencers with thousands or millions of followers on their respective social media platforms.
Create An Email List
You can boost web traffic by starting with your email list. If you have existing clients with email addresses, you can give them a preview of your next blog.
You can use HubSpot’s free forms tool. With this, you can easily add a form to your site. This way, you can start growing your email list. More of this here.
Guest Posting
Guest posting or blogging is now a trend, thanks to the importance of backlinks. Here, you will write content for another website that falls into a similar wheelhouse or industry as yours. Otherwise, there are some guest blogging sites where you can post some of your write-ups.
Guest blogging works in two ways for you. One, it introduces new readers and potential clients to your product line and services. Secondly, you can backlink this to your website for a better Google algorithm.
Use Tags In Your Post
When you add hashtags to your posts, it will help promote your website pages and blog posts. As such, you can extend your reach beyond your existing network. Users searching for your products and services will have a chance to discover your website.
Also, this can be your chance to be up-to-date with the latest trend and be relevant. This can be a good mileage for your brand name.
Optimize Voice Search
Voice Search Optimization is another game-changer. While others prefer to search the internet using their fingertips, others search by pressing the microphone icon and speaking out loud about what they are looking for.
Why? Some can express themselves by speaking out, while others find it more convenient to type it down. Whatever the preference of the searchers, you need to be prepared, however.
Join The Juggernaut
The juggernaut or bandwagon here refers to the latest trend in the world of social media. It could be the newest craze on TikTok or a juggernaut of a viral video that is snowballing and could not be stopped. Like when SpaceX said they wanted to colonize Mars, there was a big fuss about it, and many took advantage of this bandwagon. You can use this to your benefit and make a pun. It may not be related to the nature of your business, but at least you say your piece about the issue.
Keywords For Web Traffic
In the world of SEO, finding the proper keywords is the game’s name.
Here it would be best if you targeted two keywords: short-tail and long-tail. The rule of thumb here is that short-tail keywords are frequently searched and challenging to rank. Meanwhile, long-tail keywords will give you a better chance to rank higher, so long as you use specific phrases—more on keywords here.
List On Google My Business
Right off the bat, you should know that Google My Business or Google Business Profile is absolutely free. So long you have a legitimate business, you can sign up. You should only learn to be consistent when providing your business information like address, contact details, and even the business name.
This way, you will earn Google’s trust. If there are any inconsistencies, your Google search ranking will fall, and you will be buried under those that have precise and consistent information.
Learn more about Google My Business here.
Meta Description And Web Traffic
A meta description is a very brief summary of a web page. This is the one that appears on the search engine results page (SERP). It provides a preview of the content of a particular page and how it relates to your search query.
Here you have control over what to write on the meta description, and you can change it if it seems ineffective. However, the recommended meta description length is between 50 and 160 characters only.
Newsletters And Landing Pages
Newsletters and landing pages are an excellent way to keep existing and potential new clients interested in your product and services.
There is a simple way to do this. You can use GetResponse. To know more about it, click here.
Optimizing Click-Through Rate
Click-through rate (CTR) is another way to check the effectiveness of your paid advertising campaigns, email campaigns, and social media advertising, including your dealings with social media influencers.
You need to find which campaign is effective and continue or improve it so it will convert into profit. However, this method is controversial, and results may vary. Here the very least you are getting is feedback, whether it be good or bad.
Public Relations
Public relations is about maintaining a good image. This should not be mistaken for marketing because it is far different from marketing, which focuses more on promoting a specific product or service.
However, it is worth mentioning that both public relations and marketing need to work hand in hand. A wrong product can be replaced. However, a bad company image can ruin it. Also, public relations is more far-reaching and could lead to the making or breaking of a company.
QR Codes For Web Traffic
There is nothing more marketers love than QR codes or Quick Response codes. This is because they can drive traffic to your website. Moreover, they are trackable traffic.
However, you will need a creative way to entice people to scan your QR code—more on QR codes here.
Repurposing Previous Content
Content repurposing is another way to stay relevant in this ever-changing world, particularly online. You can simply do this by updating your previous contents or concentrating on one of your sub-titles and elaborating more.
You may also add some bits and pieces to your previous articles. This will not only serve as a refresher, but your article’s word count will also add up. The sweet spot for an article or blog word count is said to be in the 2,450 mark.
Social Media And Web Traffic
Social media influencers mentioning or endorsing your product or services are not enough. It would be best to have at least a presence on Facebook, Instagram, LinkedIn, and Twitter. You can also try TikTok, Pinterest, and Youtube while you are at it.
These are social media platforms that have many eyeballs at any given time. Some people, the influencers, even profit from posting on the aforementioned social media platforms. However, that can be a topic for another day.
So long as you have a foothold in social media, you can stay relevant and be seen.
Traffic Management
The main idea of web traffic management is to hit those goals, make conversions and provide lead generation. Because the more eyes on your website through links, the more free traffic you will get, and have more on your bottom line.
In fact, this very article can be web traffic management on its own. It lists many subtopics that can spawn many more articles in the future, where it can be both an internal and backlink. Moreover, all subtopics can turn into keywords or a hashtag.
Utilization Of Memorable Content
Remember we said the reason why we alphabetized this list is below. Well, you are reading it right now. Who does not know ABCs? It is practically the first thing children memorize when they are starting at school.
Moreover, besides making your content memorable, you can also make it impactful for your readers. You can do this by writing something timeless and relevant that piques the interest of many.
Video Marketing
Did you know that video marketing can result in up to an 800% increase in CTRs from potential customers? Because it is a very effective way to reach out and engage with a large number of people. More on this here.
Webinar And Web Traffic
Webinars are the new trend on the web these days. Most of those who do this are companies trying to sell you their services. Conversely, they run a foreign exchange business, online education, or visa applications.
For others, this could be a simple way to introduce their new product line. They will discuss its benefits, what the product is made of, and who it is for.
Have An X-Factor
It means being unique, finding your niche, and working around it. It could mean many things: via the appearance of your website, the tone of your write-ups, or better yet, you find out what is missing and fill in the void.
Improve Your Yoast Standing
Improving your Yoast standing and making your content more appealing must go hand in hand together. There are two parts of Yoast that you should understand. The first deals with the image, meta description, and length of your article, among others. The second part is the readability.
What is important is you keep everything green rather than red. As with traffic lights, green is a go, sound, and even great if you can make all the metrics green.
Moreover, this is the culmination of all the abovementioned. Notice that it also tackles keywords, meta description, and the like here? To know more about readability, check out our related blogs.
Zealot Internal Link Building
Have a conscious effort to have an internal link on your website zealously. If you plan to write a blog in the future, try to incorporate your previous write-ups into your new one.
The idea here is you want those who visit your website to keep clicking those internal links so they will spend more time on your website. The rule of thumb is to have four internal links spread in multiple previous articles. So from a macro perspective, your blogs are interconnected like a spider web because they won’t call it the internet, the world-wide-web for nothing.
Conclusion
The more, the merrier! As they say it. Though it may be a cliche, it is true with Google. You need to develop trust to be eligible and be at the top of the Google rankings. You will only be able to do this if you have many backlinks, many mentions, and a lot of web traffic will be on your website.
As you can tell by now, it is a more aggregate scoring system with a right minus wrong attitude. This is the percentage of visitors who get turned off and leave without taking action. That is why it is better to avoid using click-baits. It may boost web traffic for a while, but it will also leave a wrong impression and give you an alarming bounce rate.
After reading the above lists, you can now have a chance to be at the top of the Google search ranking.
However, web traffic improvement will not come overnight. It will take months or even a year or so for others. What is important is you make the necessary corrections, change, and take a chance.
You may also ask, who is this web traffic for? This is not only for businesses that thrive online; it will even work on the tried and tested brick-and-mortar establishments that do not need any boost.
Moreover, if you are interested in knowing the free and paid version of how to boost web traffic, comment down below.
In a nutshell, we judge successful web traffic; you should have careful planning, restraint, precision, and flexibility.